CASE STUDIES

HUMAN INSIGHTS THAT CREATE BUSINESS GROWTH

Establishing Continuity and Flexibility in Online Solutions.

Afrimax Afrimax, the group entity responsible for several telecommunication brands across Africa, were looking for an easily deployable web interface which could extend across differing operating companies and countries. The solution needed to be packaged as a digital product which could be effectively... read more

Using Design Thinking to Create a Business Vision.

NedgroupWhen the opportunity arises to create a new product or service within an organisation, the excitement can sometimes be short-lived. Rolling it out within the often bureaucratic constraints of the business hierarchy means enthusiasm quickly turns to frustration. However we have seen a lot of examples of success when an organisation... read more

Allowing The Legacy of Door to Door Sales to Benefit From The Unlimited Possibilities of E-Commerce.

AMC CookwareAs a beloved brand in South African households for 47 years, AMC Cookware has a legacy and strong history with its audience. However, because of the traditional nature of customers and consultants, their business has always worked through manual processes... read more

Creating New Business Opportunities by Enabling Leadership.

Independent MediaDue to the rapid infiltration of technology, there is no getting away from change in business. And if your people aren’t with you, they’ll work against you, sometimes consciously and sometimes subconsciously because as humans we are wired to resist change. For some, it is the enormity of the challenge. For some the fear of not seeing themselves as digitally savvy. And for others the worry that it may even take away or change their job as they know ... read more

Gaining Access to More Readers Through Decreased Load Time.

IOLIn the world of online publications it’s all about being the first to serve readers with stories. IOL an industry-leading news browsing service needed to deliver a cutting edge experience faster than competitors. Before embarking on a solution we conducted critical global research on the browsing behaviour of online news readers as well as the current performance standards of news platforms. From buzzfeed to BBC, the rule of thumb was the same: there is a direct ... read more

Opening up a Worldwide Audience by Looking Beyond Traditional Channels.

CliffCentralThe well known CliffCentral central website launched in May 2014. Although this online content hub created accessibility for podcasts, audio channels and programs, it was missing one thing, on the go functionality. With a need for a product that allowed an easier way to listen this solution had to live... read more