CASE STUDIES

HUMAN INSIGHTS THAT CREATE BUSINESS GROWTH

AFRIMAX GROUP

ESTABLISHING CONTINUITY AND FLEXIBILITY IN ONLINE SOLUTIONSAfrimax, the group entity responsible for several telecommunication brands across Africa, were looking for an easily deployable web interface which could extend across differing operating companies and countries. The solution needed to be packaged as a digital product which could be effectively deployed.Creating Continuity and FlexibilityTheir brief read more

NEDGROUP

USING DESIGN THINKING TO CREATE A BUSINESS VISIONWhen the opportunity arises to create a new product or service within an organisation, the excitement can sometimes be short-lived. Rolling it out within the often bureaucratic constraints of the business hierarchy means enthusiasm quickly turns to frustration.However we have seen a lot of examples of success when an organisation understands that people and culture change is as important as ... read more

AMC COOKWARE

ALLOWING THE LEGACY OF DOOR TO DOOR SALES TO BENEFIT FROM THE UNLIMITED POSSIBILITIES OF E-COMMERCEAs a beloved brand in South African households for 47 years, AMC Cookware has a legacy and strong history with its audience. However, because of the traditional nature of customers and consultants, their business has always worked through manual processes. This means all sales were only done through consultants. This made it tricky to ... read more

INDEPENDENT MEDIA

CREATING NEW BUSINESS OPPORTUNITIES BY ENABLING LEADERSHIP.Due to the rapid infiltration of technology, there is no getting away from change in business. And if your people aren’t with you, they’ll work against you, sometimes consciously and sometimes subconsciously because as humans we are wired to resist change. For some, it is the enormity of the challenge. For some the fear of not seeing themselves as digitally savvy. And for ... read more

IOL MOBILE

GAINING ACCESS TO MORE READERS THROUGH DECREASED LOAD TIMEIn the world of online publications it’s all about being the first to serve readers with stories. IOL an industry-leading news browsing service needed to deliver a cutting edge experience faster than competitors.Finding the One-UpBefore embarking on a solution we conducted critical global research on the browsing behaviour of online news readers as well as the current ... read more

CLIFFCENTRAL

OPENING UP A WORLDWIDE AUDIENCE BY LOOKING BEYOND TRADITIONAL CHANNELSThe well known CliffCentral central website launched in May 2014. Although this online content hub created accessibility for podcasts, audio channels and programs, it was missing one thing, on the go functionality. With a need for a product that allowed an easier way to listen this solution had to live up to CliffCentral’s mantra of Uncensored, Unscripted, Unradio, work ... read more