CLIFFCENTRAL

AN AUDIO STREAMING APP THAT FACILITATES EASY LISTENING
TO THE COUNTRY’S LEADING UN-RADIO CHANNEL.

01

THE
CHALLENGE

CREATE AN EASIER WAY FOR HUNDREDS OF THOUSANDS TO LISTEN TO CLIFFCENTRAL

CliffCentral.com launched in May 2014 as an online content hub – a hybrid podcast producer and streaming audio channel with a number of diverse, exciting programs. Being online meant that anyone, anywhere could access CliffCentral. What was missing was a really easy way to listen.

02

THE
SOLUTION

INTRODUCING CLIFFCENTRAL’S VERY OWN APP

The CliffCentral app was born. It had to live up to CliffCentral’s mantra of Uncensored, Unscripted, Unradio. It had to be sexy, simple and work effectively, considering the country’s slower bandwidth restrictions. Available for free download, the app brings together best practice usability and simple design aesthetic.
Features include:
A simple interface for an intuitive user experience.
The option to select streaming quality.
Downloading podcasts.
The option to connect to social media and interact with show hosts.
Live listening while browsing your phone, breaks for calls and show line-up info.


CONTENT STRATEGY

03

THE
RESULTS

IN ONLY 2 MONTHS, AND WITH NO MEDIA SPENT TO HYPE UP THE APP, THE RESULTS YIELDED WERE EXTRAORDINARY

500 000 sessions on mobile within an 8 week period.
Downloaded in over 90 countries.
The app trended on the App store in its first week of release.
The hashtag #CliffCentralApp received over 30-million impressions on Twitter and has since featured on the social media feeds of over 60-million people worldwide.


CASE STUDY
VIDEO

CLIENT
TESTIMONIALS

FEEDBACK FROM OUR CLIENTS

GARETH CLIFF, FOUNDER OF CLIFFCENTRAL.COM


“The purpose of the CliffCentral App was to make listening easier, and that’s precisely what we achieved through WWC and Fonk. We came up with a really good-looking, effective and smooth function in the App and I’m very happy with it.”