THIS IS WHAT
MAKES US, US

BRILLIANT BASICS, MAGIC TOUCHES.
IT'S HOW WE DELIVER MEANINGFUL WORK WITH AN AMBITIOUS SPIRIT.

WE ARE AN
INNOVATION AGENCY

TO US, THIS MEANS HELPING ORGANISATIONS WITH AN INTEREST IN AFRICA TO INNOVATE, TRANSFORM & GROW THROUGH A PRODUCT INNOVATION FOCUS.

WE FEEL TRUE DIGITAL MATURITY IS REACHED WHEN OUR TEAM HAS SUCCESSFULLY HELPED YOU TO…

Identify digital product opportunities that unlock new areas of growth for your business.

Create digital products that blend technical proficiency with human insights and commercial logic.

Sell your digital products, fast and profitably.

WHAT WE BRING TO THE TABLE:

Business Strategy – Business planning, commercial models and road maps to introduce new digital products.

Design & Technology Magic – from idea to prototype in 5 days, followed by a trusted and adaptive delivery model.

Sales tools – performance-driven product sales, amplified through marketing automation technologies.

Product team support – providing data and insights through neatly packaged consulting & learning programmes.

HEAD +
HEART

So, how do we do this? We use WWC’s HEAD+HEART™ Innovation Method to unlock areas of new growth and help you evolve into a digitally mature organisation. We believe these are the two pillars of innovation: “HEAD” is about our ability to use research and data to identify different perspectives, insights and define new ideas. “HEART” is about our ability to create solutions that are creative, technically strong and elicit an emotional response.

INNOVATION IS OUR CODE OF CONDUCT THAT IS LIVED OUT ACROSS OUR TEAMS

KNOW

Our dedicated research unit, providing direction with data and insights about product innovation.

CREATE

Product design & development based on a human-centred thinking approach.

AMPLIFY

The team that boosts your product sales activities, supported by best of breed marketing technologies.

LEARN

The best minds in digital to support your internal product teams through workshops, action projects, consulting and analysis.

OUR PEOPLE

FRED ROED

Fred is CEO and co-founder of World Wide Creative and is responsible for Strategy and New Business Development. Fred has extensive experience in the industry, having previously fulfilled the role of Head of Agencies at the IAB of South Africa. Fred holds a Graphic Design Diploma from CPUT, and Marketing Diploma from Danske Designskole, Denmark.

MIKE PERK

Mike is Managing Director and co-founder of World Wide Creative. He has 12 years’ experience in training and web marketing, and graduated from Lancaster University, United Kingdom with a BBA (HR) degree.

SAMMY-JANE EVERY

Sammy-Jane heads up the studio as Creative Director, leading the Create team of developers, designers and copywriters. She obtained a BSocSc degree at Rhodes university, as well as a post-graduate degree in Copywriting at the AAA School of Advertising, Cape Town. Sammy-Jane has 15 years’ big-agency experience in advertising and marketing.

JOANNE REID

Joanne is Head of Client Service, managing a team of Account Managers. She holds an IMM diploma from Varsity College, as well as a Digital Marketing Diploma from Red and Yellow School, Cape Town. Joanne has 11 years industry experience.

CHRISTINE DA SILVA

As Head of Amplify, Christine is responsible for marrying clients’ marketing activities and objectives with the best-performing channels. She is a digital marketing specialist, with 15 years’ experience and holds qualifications in Marketing & Entrepreneurship from Stellenbosch College as well as DTP, Graphic Design & Web Development from City Varsity.

LOUIS JANSE VAN RENSBURG

Louis is Director of the World Wide Creative office in Johannesburg. He has a Master’s Degree in Entrepreneurship (MPhil) from Pretoria University and specialises in business development, business strategy, digital strategy, training and facilitating and has over 10 years’ experience in the industry.

ALEX ACTON

Alex heads up African Business Development at World Wide Creative. He holds a BBusSci (Marketing) from University of Cape Town and has 6 years’ industry experience. Alex has lived and worked across Africa and shows a real passion for the opportunities presented on the continent.

OUR CULTURE