Why the Single Customer View Is Still so Elusive

Why the Single Customer View Is Still so Elusive

The single customer view (SCV) has become the holy grail for companies looking to get a better understanding of the people who buy their products. This is evident in the billions being spent on software stacks bent on upping the customer experience ante globally every...
Lessons From India’s Digital Revolution

Lessons From India’s Digital Revolution

Seventy years after its independence, India’s standing as a digital leader massively overshadows its reputation for exotic spices and snake charmers. With the fastest growing large economy in the world, and a $150 billion IT sector behind it, the subcontinent of...